/* ===== TOKEN / VARIABILI TEMA ===== */
  :root {
      --fuxia: #D6246C;
      --lime: #BAE65B;
      --black: #0a0a0a;
      --white: #ffffff;
      --grey-bg: #f6f6f4;
      --grey-text: #555;
      --border: #e8e8e4;
      --font-body: "Montserrat", sans-serif;
      --font-head: "Montserrat", sans-serif;
      --maxw: 1640px;
      --grad: linear-gradient(120deg, var(--fuxia), var(--lime), var(--black));
  }

  /* ===== RESET ===== */
  * {
      box-sizing: border-box;
      margin: 0;
      padding: 0
  }

  html {
      scroll-behavior: smooth
  }

  body {
      font-family: var(--font-body);
      color: var(--black);
      background: var(--white);
      -webkit-font-smoothing: antialiased;
      overflow-x: hidden
  }

  img {
      max-width: 100%;
      display: block
  }

  a {
      color: inherit
  }

  ::selection {
      background: var(--lime);
      color: #000
  }

  #logo img {
      width: 200px;
  }

  @keyframes blink {

      0%,
      49% {
          opacity: 1
      }

      50%,
      100% {
          opacity: 0
      }
  }


  /* ===== LAYOUT ===== */
  .section {
      padding: 70px 32px
  }

  .hero+.section--dark,
  .section--grey+.section--grey {
      padding-top: 30px !important;
  }

  .container {
      max-width: var(--maxw);
      margin: 0 auto
  }

  .section--dark {
      background: var(--black);
      color: var(--white)
  }

  .section--grey {
      background: var(--grey-bg)
  }

  .eyebrow {
      font-family: var(--font-head);
      font-weight: 600;
      font-size: 14px;
      letter-spacing: .14em;
      text-transform: uppercase
  }

  .eyebrow--fuxia {
      color: var(--fuxia)
  }

  .eyebrow--lime {
      color: var(--lime)
  }

  h1,
  h2,
  h3 {
      font-family: var(--font-head);
      letter-spacing: -0.025em;
      line-height: 1.07
  }

  .h2 {
      font-weight: 700;
      font-size: clamp(30px, 3.8vw, 48px);
      margin-top: 16px
  }

  .lead {
      font-size: 18px;
      line-height: 1.55;
      color: var(--grey-text);
      margin-top: 16px
  }

  .section--dark .lead {
      color: rgba(255, 255, 255, .82)
  }

  /* ===== BOTTONI ===== */
  .btn {
      display: inline-flex;
      align-items: center;
      gap: 9px;
      border-radius: 100px;
      font-weight: 700;
      text-decoration: none;
      cursor: pointer;
      border: none
  }

  .btn--primary {
      background: var(--lime);
      color: var(--black)
  }

  .btn--secondary {
      background: var(--fuxia);
      color: var(--white);
  }

  .btn--dark {
      background: var(--black);
      color: var(--lime)
  }

  .btn--ghost {
      background: transparent;
      border: 1.5px solid rgba(255, 255, 255, .22);
      color: #fff;
      font-weight: 600
  }

  .btn--lg {
      padding: 17px 20px;
      font-size: 16px;
  }

  .btn--md {
      padding: 14px 24px;
      font-size: 15px
  }

  .btn--nav {
      padding: 11px 20px;
      font-size: 14px
  }

  .link-underline {
      font-weight: 700;
      font-size: 15px;
      text-decoration: none;
      border-bottom: 2px solid var(--fuxia);
      padding-bottom: 2px
  }

  /* ===== HEADER / NAV ===== */
  .site-header {
      position: sticky;
      top: 0;
      z-index: 80;
      display: flex;
      align-items: center;
      justify-content: space-between;
      padding: 18px 32px;
      background: var(--black);
      color: #fff;
      border-bottom: 1px solid #1d1d1d
  }

  .logo {
      display: flex;
      align-items: center;
      gap: 11px;
      font-family: var(--font-head);
      font-weight: 700;
      font-size: 20px;
      letter-spacing: -0.02em
  }

  .logo__mark {
      display: inline-grid;
      place-items: center;
      width: 30px;
      height: 30px;
      background: var(--fuxia);
      color: #fff;
      border-radius: 7px;
      font-size: 16px
  }

  .logo__accent {
      color: var(--fuxia)
  }

  .main-nav {
      display: flex;
      align-items: center;
      gap: 26px;
      font-size: 15px;
      font-weight: 500
  }

  .main-nav a {
      text-decoration: none;
      opacity: .78
  }

  .main-nav .btn {
      opacity: 1
  }

  .grid-3 {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
  }

  .light {
      font-weight: normal !important;
  }

  .fuxia {
      color: var(--fuxia);
  }

  .bigger {
      font-size: 30px;
  }

  /* ===== HERO ===== */
  .hero {
      background: var(--black);
      color: #fff;
      padding: 96px 32px 104px
  }

  .hero__grid {
      max-width: var(--maxw);
      margin: 0 auto;
      display: grid;
      grid-template-columns: 1.05fr .95fr;
      gap: 60px;
      align-items: start;
  }

  .chip {
      display: inline-flex;
      align-items: center;
      gap: 8px;
      padding: 8px 16px;
      border: 1.5px solid rgba(255, 255, 255, .22);
      border-radius: 100px;
      font-family: var(--font-head);
      font-weight: 600;
      font-size: 13px;
      letter-spacing: .14em;
      color: var(--lime)
  }

  .chip__dot {
      width: 7px;
      height: 7px;
      border-radius: 50%;
      background: var(--lime)
  }

  .hero h1 {
      font-weight: 700;
      font-size: clamp(40px, 4vw, 72px);
      line-height: 1.02;
      letter-spacing: -0.03em;
      margin-top: 26px
  }

  .hero h1 .hi {
      color: var(--lime)
  }

  .hero-stats {
      display: grid;
      grid-template-columns: 1fr 1fr 1fr;
      grid-gap: 20px;
      text-align: center;
      text-align: left;
      margin-top: 2rem;
  }

  .hero-stats div {
      text-align: center;
  }

  .hero-stats div b {
      font-size: 1.7rem;
      /* font-size: 1.2rem; */
      font-weight: 800;
      text-align: ;
      background: var(--fuxia);
      -webkit-background-clip: text;
      background-clip: text;
      color: transparent;
  }

  .hero-stats span {
      font-size: 15px;
      display: block;
  }

  .hero__text {
      font-size: clamp(17px, 1.6vw, 21px);
      line-height: 1.55;
      max-width: 560px;
      margin-top: 24px;
      opacity: .9
  }

  .hero__ctas {
      display: flex;
      flex-wrap: wrap;
      gap: 14px;
      margin-top: 34px
  }

  .hero__sub {
      margin-top: 30px;
      font-size: 13px;
      letter-spacing: .04em;
      opacity: .62;
      text-transform: uppercase;
      font-family: var(--font-head);
      font-weight: 500
  }

  .pill-row {
      display: flex;
      flex-wrap: wrap;
      gap: 10px;
      margin-top: 13px
  }

  .pill {
      padding: 7px 15px;
      /* border: 1px solid rgba(255, 255, 255, .22); */
      border-radius: 100px;
      font-size: 14px;
      font-weight: 600;
  }

  .pill .logo-ai {
      height: 32px;
      width: auto;
      margin-bottom: 6px;
      display: block;
  }

  /* HERO VISUAL */
  .ai-card {
      background: #fff;
      color: var(--black);
      border-radius: 22px;
      padding: 26px;
      margin-top: 3rem;
      box-shadow: 0 30px 70px rgba(0, 0, 0, .30);
      border: 1px solid rgba(0, 0, 0, .06)
  }

  .ai-card__head {
      display: flex;
      align-items: center;
      gap: 10px;
      padding-bottom: 16px;
      border-bottom: 1px solid #ececec
  }

  .ai-card__icon {
      display: grid;
      place-items: center;
      width: 30px;
      height: 30px;
      border-radius: 8px;
      background: var(--fuxia);
      color: #fff;
      font-weight: 700;
      font-size: 14px
  }

  .ai-card__label {
      font-weight: 600;
      font-size: 14px;
      color: #555
  }

  .ai-card__tag {
      margin-left: auto;
      font-size: 12px;
      color: #aaa
  }

  .ai-card__q {
      margin-top: 18px;
      font-size: 15px;
      color: #666;
      font-weight: 500
  }

  .ai-card__a {
      margin-top: 14px;
      font-size: 16.5px;
      line-height: 1.6;
      color: #1a1a1a
  }

  .ai-card__a mark {
      background: var(--lime);
      color: var(--black);
      padding: 1px 6px;
      border-radius: 5px;
      font-weight: 700
  }

  .caret {
      display: inline-block;
      width: 9px;
      height: 19px;
      background: var(--fuxia);
      margin-left: 3px;
      vertical-align: -3px;
      animation: blink 1s step-end infinite
  }

  .ai-card__sources {
      display: flex;
      gap: 8px;
      margin-top: 18px;
      flex-wrap: wrap
  }

  .source {
      font-size: 12.5px;
      color: #888;
      padding: 5px 11px;
      background: #f3f3f3;
      border-radius: 100px
  }

  /* ===== MARKET SHIFT ===== */
  .shift-grid {
      display: grid;
      grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
      gap: 18px;
      margin-top: 48px
  }

  .shift {
      padding: 30px;
      border-radius: 18px;
      background: #161616;
      border: 1px solid #262626
  }

  .shift__kicker {
      font-family: var(--font-head);
      font-weight: 700;
      font-size: 34px
  }

  .shift__kicker--lime {
      color: var(--lime)
  }

  .shift__kicker--fuxia {
      color: var(--fuxia)
  }

  .shift__title {
      font-weight: 700;
      font-size: 19px;
      margin-top: 12px
  }

  .shift__desc {
      font-size: 15.5px;
      line-height: 1.55;
      opacity: .7;
      margin-top: 9px
  }

  /* ===== HEADING CENTRATO ===== */
  .head-center {
      text-align: center;
      max-width: 680px;
      margin: 0 auto
  }

  /* ===== PATHS ===== */
  .path-grid {
      display: grid;
      grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
      gap: 24px;
      margin-top: 50px
  }

  .path {
      background: #fff;
      border-radius: 24px;
      padding: 38px;
      border: 1px solid var(--border);
      display: flex;
      flex-direction: column
  }

  .tag {
      display: inline-flex;
      align-self: flex-start;
      align-items: center;
      gap: 8px;
      padding: 7px 14px;
      border-radius: 100px;
      font-family: var(--font-head);
      font-weight: 700;
      font-size: 13px;
      letter-spacing: .06em
  }

  .tag--audit {
      background: rgba(214, 36, 108, .12);
      color: var(--fuxia)
  }

  .tag--seo {
      background: rgba(186, 230, 91, .22);
      color: #5a7a14
  }

  .path h3 {
      font-weight: 700;
      font-size: 27px;
      letter-spacing: -0.02em;
      margin-top: 18px
  }

  .path__desc {
      font-size: 16px;
      line-height: 1.55;
      color: var(--grey-text);
      margin-top: 10px
  }

  .check-list {
      display: flex;
      flex-direction: column;
      gap: 11px;
      margin: 22px 0 28px
  }

  .check-list li {
      display: flex;
      gap: 11px;
      align-items: flex-start;
      font-size: 15.5px;
      line-height: 1.45;
      list-style: none
  }

  .check-list .tick {
      flex: none;
      margin-top: 2px;
      font-weight: 800
  }

  .tick--fuxia {
      color: var(--fuxia)
  }

  .tick--green {
      color: #7aa322
  }

  .path__footer {
      margin-top: auto;
      display: flex;
      flex-wrap: wrap;
      gap: 12px;
      align-items: center
  }

  .link-underline--green {
      border-bottom-color: #7aa322
  }

  /* ===== SEO vs GEO ===== */
  .compare {
      display: grid;
      grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
      gap: 20px;
      margin-top: 46px
  }

  .compare__col {
      padding: 34px;
      border-radius: 22px;
      border: 1px solid var(--border)
  }

  .compare__col--seo {
      background: var(--grey-bg)
  }

  .compare__col--geo {
      background: var(--black);
      color: #fff;
      border-color: var(--black)
  }

  .compare h3 {
      font-weight: 700;
      font-size: 22px
  }

  .compare ul {
      display: flex;
      flex-direction: column;
      gap: 13px;
      margin-top: 20px
  }

  .compare li {
      display: flex;
      gap: 11px;
      font-size: 16px;
      line-height: 1.45;
      list-style: none
  }

  .dash {
      color: var(--black)
  }

  /* ===== ACRONIMI ===== */
  .acro-table {
      margin-top: 42px;
      border: 1px solid #262626;
      border-radius: 18px;
      overflow: hidden
  }

  .acro {
      display: grid;
      grid-template-columns: 120px 1fr;
      gap: 24px;
      padding: 24px 28px;
      border-bottom: 1px solid #1d1d1d;
      align-items: start
  }

  .acro:last-child {
      border-bottom: none
  }

  .acro__sigla {
      font-family: var(--font-head);
      font-weight: 700;
      font-size: 24px
  }

  .acro__sigla--lime {
      color: var(--lime)
  }

  .acro__sigla--fuxia {
      color: var(--fuxia)
  }

  .acro__name {
      font-size: 12.5px;
      opacity: .55;
      margin-top: 4px;
      line-height: 1.3
  }

  .acro__desc {
      font-size: 16px;
      line-height: 1.55;
      opacity: .86
  }

  /* ===== METODO CUBE ===== */
  .cube-grid {
      display: grid;
      grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
      gap: 18px;
      margin-top: 46px
  }

  .cube {
      background: #fff;
      border-radius: 20px;
      padding: 30px;
      border: 1px solid var(--border)
  }

  .cube__letter {
      display: grid;
      place-items: center;
      width: 52px;
      height: 52px;
      border-radius: 13px;
      font-family: var(--font-head);
      font-weight: 700;
      font-size: 26px
  }

  .cube__letter--dark {
      background: var(--black);
      color: var(--lime)
  }

  .cube__letter--fuxia {
      background: var(--fuxia);
      color: #fff
  }

  .cube h3 {
      font-weight: 700;
      font-size: 21px;
      margin-top: 20px
  }

  .cube p {
      font-size: 15px;
      line-height: 1.55;
      color: var(--grey-text);
      margin-top: 9px
  }

  /* ===== FAQ ===== */
  .faq-wrap {
      max-width: 840px;
      margin: 0 auto
  }

  .faq-title {
      font-weight: 700;
      font-size: clamp(30px, 3.8vw, 46px);
      text-align: center
  }

  .faq-list {
      margin-top: 40px;
      display: flex;
      flex-direction: column;
      gap: 12px
  }

  .faq {
      border: 1px solid var(--border);
      border-radius: 16px;
      overflow: hidden;
      background: #fff
  }

  .faq[open] {
      background: #faf7f9
  }

  .faq summary {
      list-style: none;
      display: flex;
      align-items: center;
      justify-content: space-between;
      gap: 16px;
      padding: 22px 26px;
      cursor: pointer
  }

  .faq summary::-webkit-details-marker {
      display: none
  }

  .faq__q {
      font-family: var(--font-head);
      font-weight: 700;
      font-size: 18.5px
  }

  .faq__icon {
      flex: none;
      display: grid;
      place-items: center;
      width: 30px;
      height: 30px;
      border-radius: 50%;
      background: #f0f0ee;
      color: var(--black);
      font-size: 18px;
      font-weight: 700
  }

  .faq[open] .faq__icon {
      background: var(--fuxia);
      color: #fff
  }

  .faq__icon::after {
      content: '+'
  }

  .faq[open] .faq__icon::after {
      content: '−'
  }

  .faq__a {
      padding: 0 26px 24px;
      font-size: 16.5px;
      line-height: 1.6;
      color: var(--grey-text)
  }

  /* ===== FORM ===== */
  .form-section {
      padding: 96px 32px;
      background: var(--black);
      color: #fff
  }

  .form-grid {
      max-width: 1080px;
      margin: 0 auto;
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 56px;
      align-items: start
  }

  .form-info h2 {
      font-weight: 700;
      font-size: clamp(32px, 4.2vw, 56px);
      line-height: 1.03;
      letter-spacing: -0.03em;
      margin-top: 16px
  }

  .form-info h2 .hi {
      color: var(--lime)
  }

  .form-info__text {
      font-size: 18.5px;
      line-height: 1.6;
      opacity: .9;
      margin-top: 20px;
      max-width: 440px
  }

  .contacts {
      display: flex;
      flex-direction: column;
      gap: 14px;
      margin-top: 32px
  }

  .contact {
      display: flex;
      align-items: center;
      gap: 13px;
      text-decoration: none;
      font-size: 16px
  }

  .contact__icon {
      display: grid;
      place-items: center;
      width: 42px;
      height: 42px;
      border-radius: 11px;
      background: rgba(255, 255, 255, .08);
      color: var(--fuxia);
      font-size: 18px
  }

  .contact__sub {
      opacity: .6;
      font-size: 14px
  }

  .form-card {
      background: #fff;
      color: var(--black);
      border-radius: 24px;
      padding: 34px;
      box-shadow: 0 30px 70px rgba(0, 0, 0, .25)
  }

  .form-row {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 14px
  }

  .field {
      display: flex;
      flex-direction: column;
      gap: 6px;
      font-size: 13px;
      font-weight: 600;
      color: #444;
      margin-top: 14px
  }

  .form-row .field {
      margin-top: 0
  }

  .field input,
  .field select {
      padding: 13px 14px;
      border: 1.5px solid #e2e2e0;
      border-radius: 11px;
      font-size: 15px;
      font-family: var(--font-body);
      outline-color: var(--fuxia)
  }

  .field select {
      background: #fff
  }

  .field--check {
      flex-direction: row;
      gap: 10px;
      align-items: flex-start;
      margin-top: 16px;
      font-size: 13px;
      line-height: 1.45;
      color: #666;
      font-weight: 400
  }

  .field--check input {
      margin-top: 2px;
      width: 17px;
      height: 17px;
      accent-color: var(--fuxia)
  }

  .form-submit {
      width: 100%;
      margin-top: 22px;
      padding: 17px;
      background: var(--lime);
      color: var(--black);
      border: none;
      border-radius: 13px;
      font-family: var(--font-head);
      font-weight: 700;
      font-size: 17px;
      cursor: pointer
  }

  .form-note {
      text-align: center;
      font-size: 12.5px;
      color: #999;
      margin-top: 12px
  }

  /* ===== FOOTER ===== */
  .site-footer {
      background: var(--black);
      color: #fff;
      padding: 56px 32px 40px
  }

  .footer-grid {
      max-width: var(--maxw);
      margin: 0 auto;
      display: flex;
      flex-wrap: wrap;
      gap: 30px;
      justify-content: space-between;
      align-items: flex-start
  }

  .footer-about {
      max-width: 340px
  }

  .footer-about p {
      font-size: 14.5px;
      line-height: 1.6;
      opacity: .6;
      margin-top: 14px
  }

  .footer-col {
      font-size: 14.5px;
      line-height: 1.9;
      opacity: .75
  }

  .footer-col__title {
      font-family: var(--font-head);
      font-weight: 600;
      opacity: 1;
      margin-bottom: 6px
  }

  .footer-col a {
      text-decoration: none;
      display: block
  }

  .footer-bottom {
      max-width: var(--maxw);
      margin: 34px auto 0;
      padding-top: 22px;
      border-top: 1px solid #222;
      font-size: 13px;
      opacity: .45
  }

  #footer {
      background: #0a0a0a;
  }

  #footer .wp-image-3152 {
      max-height: 80px;
  }

  #footer .footer-widget .btn {
      display: none;
  }

  .microcopy {
    font-size: 15px;
    margin-top: 1rem;
  }

  /* ===== RESPONSIVE ===== */
  @media(min-width:861px) {
      .hero-stats.only-desktop {
          grid-column: 1/3;
      }

      .hero-stats div b {
          font-size: 2.8rem;
      }

      .hero-stats.only-mobile {
          display: none;
      }
  }

  @media(max-width:1280px) {
      .hero {
          padding-left: 0px;
          padding-right: 0px;
      }

      .form-section,
      .section {
          padding-left: 0px;
          padding-right: 0px;
      }
  }

  @media(max-width:860px) {
      .faq__q {
          font-size: 17px;
      }

      .hero-stats.only-desktop {
          display: none;
      }

      .hero__grid,
      .form-grid {
          grid-template-columns: 1fr;
          display: block;
      }

      .form-row {
          grid-template-columns: 1fr;
      }

      /* .main-nav {
          display: none
      } */
      .btn--lg {
          padding: 14px 26px;
          font-size: 15px;
      }

      .hero {
          padding: 30px 0px;
      }

      .form-section,
      .section {
          padding: 40px 0px;
      }

      .ai-card {
          margin-bottom: 3rem;
      }

      .grid-3 {
          display: block;
          text-align: center;
          flex-wrap: wrap;
          justify-content: center;
      }

      .grid-3>span {
          display: block;
      }

      .grid-3>span+span {
          margin-top: 1.5rem;
      }

      .grid-3 .fuxia {
          display: inline-block !important;
      }

      .shift-grid,
      .path-grid,
      .cube-grid {
          display: grid;
          grid-template-columns: repeat(auto-fit, minmax(100%, 1fr));
      }

      .form-card {
          margin-top: 2rem;
      }
  }


  /* ===== CAROSELLO LOGHI ===== */
  .carosello-loghi {
      --per-view: 5;
      position: relative;
      display: flex;
      align-items: center;
      gap: 0.75rem;
      max-width: 100%;
      margin: 2rem auto 0;
      grid-column: 1/3;
  }

  .carosello-viewport {
      flex: 1 1 auto;
      overflow: hidden;
      /* sfumatura ai bordi per il senso di scorrimento continuo */
      -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
      mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
  }

  .carosello-track {
      display: flex;
      list-style: none;
      margin: 0;
      padding: 0;
      will-change: transform;
      touch-action: pan-y;
      /* gesto orizzontale gestito via JS, scroll verticale libero */
      cursor: grab;
  }

  .carosello-track.dragging {
      cursor: grabbing;
  }

  .carosello-slide {
      flex: 0 0 calc(100% / var(--per-view));
      display: flex;
      align-items: center;
      justify-content: center;
      padding: 0 1.5rem;
      box-sizing: border-box;
  }

  .carosello-slide img {
      width: 100%;
      max-height: 46px;
      object-fit: contain;
      filter: grayscale(1);
      opacity: 0.55;
      transition: filter 0.3s ease, opacity 0.3s ease, transform 0.3s ease;
      pointer-events: none;
      /* il drag resta sul track anche sopra l'immagine */
      -webkit-user-select: none;
      user-select: none;
      height: 50px;
  }

  .carosello-slide:hover img {
      filter: grayscale(0);
      opacity: 1;
      transform: scale(1.06);
  }

  .carosello-nav {
      flex: 0 0 auto;
      width: 36px;
      height: 36px;
      padding-bottom: 6px;
      border-radius: 50%;
      border: 1px solid #e2e8f0;
      background: transparent;
      color: var(--ink);
      font-size: 1.5rem;
      line-height: 1;
      padding-top: 4px;
      cursor: pointer;
      display: flex;
      align-items: center;
      justify-content: center;
      box-shadow: 0 4px 14px -6px rgba(15, 23, 42, 0.25);
      transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease, color 0.2s ease;
  }

  .carosello-nav:hover {
      background: #FFF;
      color: #000;
      border-color: transparent;
      /* transform: translateY(-2px); */
      /* box-shadow: 0 8px 20px -6rgba(8, 20, 22, 0.5).5); */
  }

  .carosello-nav:focus-visible {
      outline: 2px solid var(--seozoom);
      outline-offset: 2px;
  }

  @media (max-width: 1023px) {
      .carosello-loghi {
          --per-view: 3;
      }
  }

  @media (max-width: 599px) {
      .carosello-loghi {
          --per-view: 1;
          gap: 0.4rem;
      }

      .carosello-nav {
          width: 38px;
          height: 38px;
          font-size: 1.3rem;
      }
  }